Ervin and Kloeckner – Win-Win-Win in B2B E-Commerce

Ervin can now also process smaller orders through the Kloeckner Marketplace.
« We are receiving many inquiries from customers who need less than 1 tonne of abrasive. Normally, we only ship larger quantities. That is why we looked for a solution for customers requesting smaller quantities at the beginning of 2018 – and discovered the Kloeckner Marketplace », states Florian Götz, Assistant to Managing Director Europe. Since March 2018, Ervin has been offering products there; first only in the German Kloeckner online shop but now also in the English one. The French Kloeckner online shop will be active in just a few weeks. In addition, Ervin profits from increased brand awareness, especially through the SEO support provided by Kloeckner. « The marketplace is also interesting for us because it strengthens our relationship with Kloeckner. », Florian Götz explains. « Kloeckner itself purchases products from us, which was the case even before the online shop was launched. So we are not competitors – both companies benefit from this feature. »

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German article « Win-Win-Win in B2B E-Commerce »